Course materials

• Goals of course materials
• Overview of types of materials

Week 3 Tasks

Update on videos:

• Overview of materials (NEW!)

Before our course next week

• Please watch the following preparatory videos: Video 2.2 (already available  and Video 3.1. Please make sure you understand everything and let me know if you have any questions.

All preparatory videos are available here: https://city.mediaspace.kaltura.com/playlist/dedicated/1_vpv9g84u/. Just click the “fast-forward” button on this link or in the Moodle to access the next video. Videos 1.1, 1.2, 2.1 and 2.2 are posted. Video 3.1 will be available Monday morning.

• I look forward to reading your individual reading reflections and personal reflections as well (all info on format for each of these at purposedriven.tech). If you have missed personal reflections on the video content for Weeks 1 and 2 feel free to add those to your reflection this coming week.

Please also consider:

1. Reviewing slides from Week 1’s live session at purposedriven.tech under All Course Material >> Week 1. Please make sure you understand everything and let me know if you have any questions.
2. Review slides from Week 2’s live session and Week 2’s preparatory videos at purposedriven.tech under All Course Material >> Week 2. Please make sure you understand everything and let me know if you have any questions.
3. Advancing on your market trend essay: Continue to narrow your topic for the emerging market trend assignment with me and identity 2-3 articles that will provide the necessary data for you to make your claim. To help you narrow your topic, consider interactions with other trends. Check out the resources at purposedriven.tech under Market Trend. Here’s one great resource posted there: emerging-tech-roadmap-mse-2020-2022.pdf (gcom.cloud)
4. Whether or not you will work in a team for the purpose-driven venture (please announce on June 1 by the latest)

Week 3 Goals

1. Understand the difference between building something that you believe is important and building something that a customer wants.
2. Practice collecting feedback from potential customers to create a strong value proposition (Consider empathic interviews, customer)
3. Apply customer journey mapping to collected user and customer data
4. Articulate your theory of social change and assumptions on root causes (and the role of required behavioral change, if any)
5. Design feedback mechanisms for current users and customers to constantly improve your value proposition and grow

Week 2 Tasks

Before the session

1. Watch the pre-session videos (playlist linked here and on Moodle)
2. Complete the pre-session exercises
   1. Complete the recommended readings
   2. Consider the reading reflection guides
   3. Submit your personal reflection

During the session

1. Attend the live session
2. Discuss reading preferences

After the session

1. Reflect on your approach to the chosen UNSDG

Week 2 Goals

• Understand that purpose-driven innovation and entrepreneurship is first and foremost driven by the principles of entrepreneurship. Purpose offers a lens through which to make entrepreneurial decisions, but product, team, market, strategy and financial considerations still hold. In fact they may be more important due to associations with purpose-driven entrepreneurship.
• Understand the market power and customer impact that purpose-branded ventures and purpose-driven ventures can exert on incumbents.

Week 1 Tasks

• Before the session
• During the session
• After the session

Week 1 Goals

• Understand the purpose of the purpose-driven entrepreneurship module
• Reflect on the purpose of the purpose-driven entrepreneurship module; what do you want to get out of it

Slides and videos