<aside> 💡 What's in this list?

This reading list brings together reading content that I have put together for my various introduction to entrepreneurship courses. The courses I have created are targeted students from diverse backgrounds including business, engineering and liberal arts. You can sort the readings under the red "Start here" filter to find the core and more accessible readings that I assign to students in their first or second year.

Link to this page: http://ent.purposedriven.wiki

Want to create your own personalized reading list and track your progress? You can copy this template.

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The readings intend to provide an introductory overview of the key stages of the entrepreneurship process including:

• Phase 1: Creating a desirable offer How to start identifying promising problem-solution pairs
• Phase 2: Targeting a desiring market How to identify the most promising customer for your problem-solution pair
• Phase 3: Converting the curious into committed customers How to make the most of your new venture status when reaching out to prospects
• Phase 4: Building a roadmap towards sustainable competitive advantage How to identify and protect the unique interaction between your resources and market forces
• Phase 5: Pursuing success beyond survival How to establish individual and organizational success metrics adapted to your firm’s growth

Videos for some of the sessions are available here.

BScIntroEnt-2020f-Week10-ReviewNOS.pdf

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