Every week, I will guide you through concepts and frameworks that are key to (1) understanding and (2) practicing purpose-driven entrepreneurship and innovation.

• This is my role, to help you as best as I can (1) develop a nuanced understanding of this topic and (2) facilitate your learning-by-doing so that you can develop and strengthen your skills, and ultimately ditch the "training wheels" after this class is through.
• Despite global conditions and disruptions to your emerging routine, your responsibility in this course is to place yourself in the best possible conditions to absorb the concepts and frameworks you will encounter. You will need to process this information, at least enough for you to apply them in the course assignments.

Students are encouraged to do some background research on each week's topics to best prepare themselves for each week's materials.

• Note that one summary of the resource will already be by provided to you by your classmate at 4:00pm BST the day before course.
• You may still consider reading the summarized piece in depth, as well as, looking into other perspectives.
• A list of excellent starting points are included below. The list below is the same list posted at rl.talis.com.
• If you have trouble finding any of the articles, please email your university librarian or [email protected].

Core reading and media list

Week 1: Hybridity Emergence

How did hybrid social ventures emerge?

• Key materials (3)
• Additional resources (5)
• Further reading (1)

Week 2: Reactions to Hybridity

How have different actors responded to the emergence of hybrid social ventures?

• Key materials (1)
• Additional resources (2)
• Further reading (4)

Week 3: Co-creating hybrid solutions

How will you approach your social or environmental issue of choice?

• Key materials (2)
• Additional resources (6)
• Further reading (3)

Week 4: Pro-purpose approaches to revenue and growth

How boldly will you integrate or separate your social and revenue-generating activities?

• Key materials (1)
• Additional resources (2)
• Further reading (1)

Week 5: Impact measurement

How will you explain the progress you want to make and/or have made?

• Key materials (2)
• Additional resources (1)
• Further reading (1)

Week 6: Mission evolution

How will you refine your definition of success for the better?

• Key materials (2)
• Additional resources (1)
• Further reading (3)

Additional resources

Preparatory readings and media

• General preparation (3)
• Preparation for Market Trend Essay (5)
• Additional resources for Market Trend Essay (4)
• Additional resources for entrepreneurship research (2)