WHAT WILL I BE EXPECTED TO ACHIEVE?

On successful completion of this module, you will be expected to be able to:

Knowledge and understanding:

• Link views on the normative role of business, government and charity to past successes and failures (including stable wage growth and organisational efficiency, agility, control, accountability and resilience)
• Identify the components of a social venture distinct from a socially-responsible venture, a B-Corp venture, a venture with charitable activities (e.g., CSR) and a community interest company

Skills:

• Develop a theory of change for your social venture anchored in a strong value proposition
• Design, critique and defend a pricing model for the product and/or service (considering willingness-to-pay/ability-to-pay, financing mechanisms, relationship between sales and progress towards venture’s social and/or environmental purpose)
• Model the intended point of the venture’s intervention in a beneficiary/customer journey map (identifying the root causes, and key beneficiary pain, gains and jobs)
• Investigate the key decision-makers involved in making a sale and ensuring progress towards the venture’s social and/or environmental purpose (e.g., labelled in a marketing funnel)
• Plan and present a roadmap for achieving and measuring progress towards the venture’s social and/or environmental purpose (considering existing metrics for monitoring and evaluation, governance guardrails, and amenable revenue models)

Values and attitudes:

• Interpret information on personal performance, including unmet expectations, as a optimistic indicator related to opportunities for personal growth and development
• Interpret information on community pains and unmet desires as opportunities for system building and resource transformation
• Recognise unique skills and knowledge in yourself and others
• Recognise skills and knowledge malleable, dynamic constructs
• Use your own intuition to apply different aspects of the entrepreneurial process
• Define a benchmark of personally-meaningful success to inform entrepreneurial entry and exit decisions